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The program of the Festival began with the grand opening of touristic-informational office-museum “Amber Road” created and filled with exhibits of the Association. At the opening there were the highest ierarchs of Orthodox church Archibishop Hilarion of Rivne and Ostroh and heads of the region i.e. Chairman of Rivne State Administration Oleksii Muliarenko, vice chairman Svitlana Bohatyrchuk-Kryvko, Chairman of Volodymyrets State Administration Volodymyr Khoruzhyi,head of Department of culture Liudmyla Bosyk and the potential investors from China i.e. Mr. Wu Liang and his wife and other honorable guests, the media. Apart from viewing the exhibits i.e. diorama “Amber Forest”, precious decorations, cosmetics, amber drinks the visitors had opportunity to participate a quest for “Mining amber earn not only a fortune but a future” and having learned how to develop deposit ecologically obtain not only the prize a little piece of amber but also a certificate of a legal amber searcher.  Besides this the visitors could send a postcard from Volodymyrets – for themselves or for their friends in Ukraine or abroad meanwhile popularizing legal Ukrainian amber. As noted Halyna Symkha the Chairman of “Ukrainian Amber World” Association transferring the exposition of the Museum to the community of Volodymyrets that is only the beginning of cooperation in the sphere of enlightenment. Later the honorable guests had possibility to visit a deposit of “Sun Craft” that is the area of future open air Museum where there will be a opportunity to get acquainted with mining amber and reclaim alias bringing back the disturbed land into the condition that was before the land was disturbed by “Sun Craft”. Further more the guests could see the work of one more tourist attraction of Polissia area the unique active narrow railway called “Polissia tram” or “kukushka” (cuckoo).